Search vs. Discovery

I think Seth Godin is one of the authors that has influence me the most. I discovered him by accident while watching a TED talk (back in the day when people spent hours watching TED talks. When was the last time you did that?). Since that moment I have read most of his books since […]

#AmbrosioLives

Every week I indulge in eating out. A nice meal, with great company in a pleasant place is something I deeply enjoy. Yet I find it hard to spot great new places to eat outside. When was the last time you couldn’t decide where to eat and ended up going somewhere you know too well […]

On Getting Good At Something

Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, […]

What to consider when choosing a framework ?

When I started doing side projects and deciding which language/framework/technology to use I kind of felt like being overwhelmed by possibilities. Naturally I ended up googling for “Python vs. Ruby vs. Javascript”, “Bootstrap vs. Foundation”, “Backbone vs. Angular vs. Ember”. In the end it was not useful and I just ended up going with gut […]

On Happiness

We think that happiness is some little oasis where you sit around sipping piña coladas. That is not happiness. It is getting up in the morning and not having enough time to do everything, having too many emails, and something in the day that excites you and you don’t know what’s going to happen. It’s […]

On Design

I really like to read books of people that create stuff. I enjoy understanding what drives them, what is their process as well as learning more about their work. A couple of weeks ago I stumbled upon the book Inside Outside which is an essay written by Eduardo Aires, one of the most awarded Portuguese […]