Mass markets and math being what they are, it’s likely that many of
the ideas and products you consume in your life are in fact, consumed
because they’re the most popular. It takes a conscious effort to seek
out the thing that’s a little less obvious, the choice that’s a little
more risky. Popular is not the same as important, or often, not the
same as good.

One of the reasons I got interested in working with Ambrosio. It is great to be reminded of it every once in a while.